Premium LVP.
Warehouse Prices.
USA-made luxury vinyl plank, direct from our Irmo warehouse to contractors and homeowners across the Midlands.
Many Styles In Stock
More available upon request
USA-Made Inventory
Manufacturer direct pricing
Lifetime Warranty
Select USA & Premium lines
GreenGuard Gold
Formaldehyde & VOC free
FloorScore Certified
Indoor air quality
Sound-Absorbing WPC
Premium pad-attached lines
Find Your Floor
Shop by Room
Every space has different demands. We'll point you to the right product line.
Real Installations
See It In Person
Visit our Irmo warehouse to touch and compare real planks. Free samples available — walk in Mon–Fri or call ahead for Saturday.
Performance Tiers
Our Product Lines
Every line is engineered for performance and longevity — from budget-smart to commercial-grade premium.
Great Value & Generic
GV / CC Series · 5.0–5.3mm · 12mil wear layer
100% waterproof SPC engineered for extreme temperature fluctuation. The smart choice for rental properties, multi-family developments, and budget renovations.
- 100% Waterproof
- Extreme Temp Resistant
- Multi-Family Ready
Commercial Grade
AR / SU Series · 5.0–5.5mm · 20mil wear layer
Commercial-grade 20mil wear layer — the sweet spot of performance and value. 36+ colors in AR alone. SU line USA-made with ScratchGuard™ technology. Lifetime warranty.
- ScratchGuard™ Technology
- USA Manufactured
- 36+ Color Options
Ultimate Performance
PA Series · 8.0mm · 28mil wear layer
SHIELD4MAX™ 28mil wear layer, EIR texture, painted bevels, integrated sound pad. 100% waterproof with industry-leading scratch, stain, and bacteria resistance. Commercial hotel-grade — available by special order.
- SHIELD4MAX™ 28mil Wear Layer
- EIR Texture + Painted Bevel
- Sound-Absorbing Pad
Buying Guide
Not Sure Which Floor Is Right?
Answer three quick questions and you'll know exactly which product line to shop.
Where will it go?
Kitchen, bath, basement, living room, or commercial space?
What's your traffic?
Heavy daily use, pets & kids, or lighter residential?
Pick your thickness.
12mil entry · 20mil commercial · 28mil premium performance
Coverage Calculator
How Many Boxes Do You Need?
Tell us about your room and we'll calculate the right amount to order — waste factor included automatically.
Step 1 — Room Dimensions
Step 2 — Room Type
Why 10%? Industry standard for straightforward rectangular rooms with a straight plank install.
Adjust waste %:
Enter your room length and width above to see your estimate.
88+
Styles Available
28mil
Max Wear Layer
USA
Manufactured
Customer Reviews
What Our Customers Say
"Rivers was incredibly helpful — we picked out floors in 20 minutes and had them loaded in the truck the same day. Quality is outstanding for the price. We'll be back for our next job."
Mike T.
Lexington, SC
"Did our entire 2,400 sq ft home with the AR line. Looks incredible and has held up perfectly through two dogs and four kids. Wouldn't go anywhere else for flooring."
Sarah K.
Irmo, SC
"We use Fennell for every job now. Consistent quality, warehouse pricing, and Rivers always has what we need ready for pickup. No better deal in the Midlands for contractors."
James Construction
Columbia, SC
"Switched from a big box store after a friend's recommendation. Half the price for noticeably better quality. Rivers spent 30 minutes helping me choose the right color. Won't go anywhere else."
Linda M.
Chapin, SC
Flexible Financing
We're bringing 0% APR financing options to make your flooring project easier to budget. Enter your email below and you'll be the first to know when it launches.
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Proudly Serving the Midlands
Our Irmo warehouse serves contractors, builders, and homeowners across Irmo, Columbia, Lexington, Chapin, Ballentine, and the wider Midlands of South Carolina.
Showroom
7620 N Woodrow St BIrmo, SC 29063